There are hundreds of brands I absolutely never buy when I’m out thrifting. High quality, name brands that you and I both have in our closets because they are affordable and stylish. But when I see these brands at the thrift store, I pass over them without a second thought. Why?
Market saturation and low demand.
So let’s take an example:
This is a Target dress, branded FLYING TOMATO, size small, originally priced at $34.99. Let’s say I was out shopping one day and found this at a thrift store for $5, new with the tags still on it. (If you’re skeptical, don’t be. Target regularly sells their overstock to Goodwill, with tags attached).
I do something STUPID and buy it without doing at research on my smartphone. Listing it for $17.99 (50% off a brand new item? what a bargain!), I figure it’s a solid sale. But it just sits. And sits.
Finally, I look it up on the Target website and find out the size small is on clearance for $6.48. I check other ebay listings and find out there’s 20 other sellers with the exact same listing for varying prices. Sold listings show me similar dresses have sold for less than $10 with free shipping. There went my profit–out the virtual window with ebay fees and shipping costs.
The brands I list here are carried by Walmart, Belk, JCPenney, Kohls, Target, and similar stores. There are over 7,300 of these stores across America carrying millions of dresses, tops, pants, suits and skirts. Most of these stores also have sales and reward programs– like Kohls cash or a Target Cartwheel App–which cut prices even more. Savvy buyers can find these brands in store for less than it costs me to list and ship it.
So what was that thing we learned in highschool Economics class? Oh yeah, when supply goes up and demand goes down, the price has drop too. With these brands, the supply is way too high and the demand for these items on the secondary market is way too low.
Here’s the exception: plus size. If you find a plus size item in terrific condition that is on trend, EVEN IF it is one of these mass produced brands, you will rise above the over-saturated market of size smalls and mediums. The demand for plus sized clothes is high, and supply is low. Therefore, you’ll probably get plenty of traffic and good prices for plus sized clothing. Just make sure you’re not overpaying for your inventory.
A Starter List of What Brands NOT to Buy:
ps–Yeah yeah, I have some of these brands listed in my store. I got them for free from my mom/sister/random stranger. I’ll make very little money and probably end up cursing and swearing about what a waste of time it was to list them since they’re not making money.