I had this listed for ever. FOR EVAH, PEOPLE. We’re talking Spring 2015 I put this high waisted vintage La Blanca Bikini on my Ebay site with hopes of seeing $40-$50 come into my paypal account. I got those numbers from some ebay sold listings (that featured a hot model and great photography). But this swimsuit sat. And sat. Through summer and fall and winter. I priced it up, I priced it down. I think at one point I had it at $10.
I finally sold it February 3 2016.
Purchased: $5 + tax
Sold:$19.99 + 4.50 shipping
So what took it so long? Here’s my hypothesis:
- Small size–Let’s face it, there’s more size 8-10-12 ladies out there than size 2s and 4s. My resell market was significantly smaller since this was a vintage size 8, which fits more like a 4-6.
- Lazy photos–I could have put this on my mannequin and improved its visual appeal but I was too darn lazy. Those high comps that I found in sold listings were no doubt a result of the incredible marketing and live model.
- Bad luck. There’s that. I could have just posted it at the wrong time, when there was plenty of other vintage bikinis available. But at least I didn’t give it away for bottom dollar. I knew by August my chances of selling it high were slim to none, since most women have done all the swim suit shopping they want to do by then. So I stuck with $20 and waited for Spring.
Lesson learned? Make those listings look as good as possible and don’t back down from a reasonable price. It will sell–eventually.
I recently purchased this pair of Bloch leather ballet flats from another Ebay seller. It was a bargain since style of Bloch flats are $150 retail. They were also in wicked great condition showing very little wear.
Alas, they were a smidge too big for me. So I relisted them in my own Ebay store.
Why did I get $30+ more than the original Ebay seller? After reviewing their original listings I found:
- Photos in poor light
- Typos in the title
- Auction based listing
I searched sold listings of other Bloch ballet flats and found BIN (Buy It Now) listings commanded a higher price. I used the average sold price, set it as a BIN, and took photos in better light. I also made sure my listing was free of typos.
And then I tweeted and tweeted these bad boys to make sure my listing received plenty of traffic.
Sure enough, they sold within 48 hours and gave me a tidy profit of $21.35 after shipping costs and fees. Not bad for buyers remorse, huh?
Sheer accents have been a longstanding fashion staple for subtle sexy. Or if you’re Rihanna, not so subtle. I’d had good luck selling Tadashi items in the past, so when I spotted this Tadashi I grabbed it, even though it was priced higher than I’d usually pay for a dress at a thrift store.
This dress was probably made in the 1990s or even early 2000s. It was in fantastic condition and showed almost no wear.
Purchased: $20 +tax
Sold $99 +$4.99
I started this as an auction, just to test the waters, but I didn’t get any takers. I relisted as a Buy-It-Now and it sat for a couple weeks. Just when I was thinking it was overpriced (or undermarketed), it sold!
I especially love the satin cuffs and wide bateau neckline. The fabric had just enough stretch to hug all the right curves. I’m so glad this showstopper found a home. 🙂